Sling TV Reports 51% Jump in Digital Ad Sales During March Madness18 Apr, 2017 By: Erik Gruenwedel
Sling TV, the first online TV platform, April 18 said it saw a 51% increase in programmatic ad sales during the recent NCAA Men’s College Basketball National Championship tournament, otherwise known as March Madness.
Programmatic ads enable marketers to sell digital advertising in an auction-format in real-time. Transactions (to the highest bidder) occur in milliseconds for available display space on loading webpages.
Sling TV, which is owned by Dish Network, says digital ads disseminated via online TV are converging the $72 billion linear TV ad market with the $12 billion digital and video advertising marketplace.
“Because of this new paradigm … the momentum started with the NCAA tournament, and now the next TV moment is upon us — the NBA playoffs,” Adam Lowy, GM of advanced TV, digital and analytics with Dish Media Sales, said in a statement.
Sling TV markets programmatic ad space and user demographics through partner Tremor Video, using demand-side platforms such as Adobe Advertising Cloud, DataXu, Google DBM, MediaMath, The Trade Desk, Turn, VideoAmp and Videology, among others.
The burgeoning online TV market includes PlayStation Vue, DirecTV Now, Spectrum TV Plus, YouTube TV and the pending Hulu platform.