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Sling TV Bows First National Marketing Campaign

20 Jul, 2015 By: Erik Gruenwedel

Sling TV July 20 launched its first marketing campaign, dubbed #TakeBackTV. The campaign features short, tongue-in-cheek videos designed for millennials and focusing on their frustration with the traditional pay-TV model.

Launched in February by Dish Network, Sling TV offers about 20 cable channels delivered over the Internet for $20 a month, including ESPN, AMC, TCM and CNN. Additional sports and entertainment packages are available for $5 per month extra.

To date Sling TV has about 250,000 subscribers, according to tech website Re/code.com. Sling marked the first time ESPN was offered as a standalone over-the-top video service.

“Our new ads are an anthem for entertainment fans who reject ‘Old TV,’ but love watching sports and their favorite shows live and on demand,” Glenn Eisen, CMO of Sling TV, wrote in a blog post.

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