Showtime Partnering With Hulu Plus23 Jun, 2015 By: Erik Gruenwedel
Netflix rivals throw curve ball at SVOD leader
Showtime Networks and Hulu June 23 announced a partnership whereby Hulu Plus subscribers can add the pending Showtime over-the-top video service to their Hulu account for a reduced fee.
Starting in early July, Showtime will become the first premium service to be offered to Hulu Plus’ 9 million subscribers. Hulu will make the OTT video service available for purchase at $8.99 a month prior to the July 12 premieres of the critically acclaimed series “Ray Donovan” and “Masters of Sex.”
Hulu Plus and the Showtime streaming service cost $7.99 and $10.99 per month separately. Hulu Plus subs can sign up for Showtime at Hulu.com.
Subscribers can access Showtime through the Hulu app and stream programming on Android devices (phones, tablets and TV devices), iOS devices (iPhone, iPad and iPod touch), Apple TV, Xbox One, Nintendo Wii and Wii U, Roku players and Roku TV models, PlayStation 4, PlayStation 3, Amazon Fire TV and Fire TV Stick, Chromecast and the latest LG, Samsung and Vizio televisions and LG, Samsung and Sony Blu-ray players, as well as online.
“Hulu is an important launch partner for Showtime as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available,” Matthew Blank, chairman and CEO of Showtime Networks, said in a statement.
For Hulu, whose corporate owners include The Walt Disney Co., 21st Century Fox and Comcast, the move is another attempt to offer consumers a viable alternative to SVOD leader Netflix.
21st Century Fox CEO Rupert Murdoch has made no secret his intention of developing Hulu Plus as a formidable competitor to Netflix and Amazon Prime Instant Video. Indeed, Hulu CEO Mike Hopkins, a former Fox executive, was expressly hired to accomplish this goal.
Hulu offers more than 88,000 hours of content including current season broadcast network programming, full libraries of popular shows and Hulu Originals.
“The slate of Showtime original programming, movies, and specials together with Hulu’s strength in current season programming, library acquisitions and original programming makes a powerful combination,” Hopkins said.