Shazam Makes Second-Screen Moves28 Feb, 2014 By: Chris Tribbey
Mobile app company Shazam has made a couple big moves lately, on both the video and music sides of the aisle.
First, Shazam has partnered with TVGN (TV Guide Network) to offer a second-screen experience for the live, red-carpet Oscars event “TVGN Live with ET at the Oscars,” which airs March 2 at 5 p.m. Pacific, before the Academy Awards.
The Shazam app will feature interviews, allow users to vote on fashion, watch celebrity videos and receive real-time feedback from the hosts of “Entertainment Tonight.”
“This is the first time ever that a live red carpet show will feature an interactive second-screen experience with Shazam, and we’re excited to give TVGN viewers the opportunity to interact with and participate in Hollywood’s most glamorous, star-studded event of the year,” said Brad Schwartz, president of entertainment and media for TVGN. “This experience will make at-home viewing engaging while giving fans an easy way to share their favorite Oscar red carpet moments on their social networks.”
“Entertainment Tonight” co-anchors Nancy O’Dell and Rob Marciano will provide real-time Shazam updates during the broadcast, giving fans at home a report on red carpet happenings. There will also be an interactive timeline allowing users to re-watch things they may have missed.
“The Oscars red carpet is a must-watch television event that always has everyone buzzing, and we’re excited to partner with TVGN, a leader in red carpet coverage, to bring fans a unique opportunity to participate in all of the excitement,” said Shazam CEO Rich Riley. “Engaging on a mobile device while watching live television is becoming an integral part of the viewing experience, and we’re looking forward to giving viewers a second screen opportunity this Sunday.”
On the music side, Warner Music Group (WMG) has partnered with Shazam to sign new acts to a Shazam-branded label, under WMG, and market current WMG acts via Shazam’s app platform. Under the partnership, Shazam has already had its first video premiere (with Chromeo’s “Come Alive”) and Shazam’s first single premiere via its news feed (with Wiz Khalifa’s “We Dem Boyz”).
More than half of Shazam’s record-breaking 700,000 tags during this year’s Super Bowl happened during the halftime show, when fans were offered an exclusive Bruno Mars video.
“By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label,” said Rob Wiesenthal, COO of corporate for WMG. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our [audio and recording] professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."
WMG will also leverage the data they get back from Shazam (which has 420 million users in 200 countries), using it to track fan behavior.