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'Seinfeld' Gets First SVOD Distribution With Hulu

29 Apr, 2015 By: Erik Gruenwedel

Heading into Hulu’s upfront presentation April 29 in New York, the subscription streaming service has secured exclusive streaming access to all 180 episodes of iconic sitcom “Seinfeld” from Sony Pictures Television.

Financial terms of the agreement were not disclosed, but media reports suggest Hulu, which is co-owned by The Walt Disney Co., 21st Century Fox and NBC Universal, paid almost seven figures per episode — more than twice what Netflix paid for streaming access to “Friends.”

A longtime staple of syndication TV, “Seinfeld” has cycled through repeated reruns generating millions of dollars for Sony and profit partners since ending its primetime series run in 1998 on NBC. Yet, the show about nothing starring Jerry Seinfeld, Julia Louis-Dreyfus, Jason Alexander and Michael Richards, and created by Larry David and Seinfeld, has never streamed online.

The series has enjoyed a lengthy packaged-media run, including VHS and DVD.

Sony Pictures Home Entertainment has released various disc editions of “Seinfeld,” including individual seasons and complete series releases — the latter in 2007 and 2013.


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