Secure Content Storage Association Bows 'Vidity' Brand Name21 May, 2015 By: Erik Gruenwedel
The Secure Content Storage Association (SCSA) May 21 unveiled its official consumer-facing brand name, Vidity, and completed specifications it says ensure a future-proof marketplace for digital playback of 4K Ultra HD, HD and SD movies.
Founded by 20th Century Fox Home Entertainment, Warner Bros. Home Entertainment, SanDisk Corp., and Western Digital, the SCSA is dedicated to developing technologies that enable the secure purchase and management of premium content across multiple devices.
Vidity-compliant products will offer consumers an easy way to store, copy, and share digital files across multiple enabled devices. In addition, Vidity is complementary to streaming entertainment platforms like UltraViolet and others.
“We look forward to the release of compliant products hitting the market later this year,” David Huerta, GM and executive director of SCSA, said in a statement.
Licensing of SCSA specifications is targeted for June and will enable the creation of Vidity-compliant consumer products for content owners, content distributors and high-end device manufacturers. From consumer devices to digital content, new products compliant with the SCSA-issued specifications will display the Vidity logo.
“We aim to make the brand synonymous with the highest quality by enabling the best digital content ownership experience available today and in the future,” Huerta said.