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Rovi Unveils Digital Video Service for Content Providers

8 Apr, 2013 By: Chris Tribbey

Rovi Corp. has unveiled its DivX Video Service, a multi-screen video delivery solution for content providers, designed for TV Everywhere and OTT entertainment services. It includes support for services offering both downloads and connected-device streaming.

DivX Video Service allows content providers to convert content catalogs into DivX profiles for streaming and downloads, features studio-approved DivX digital rights management content protection, and includes DivX Plus Streaming, Rovi’s adaptive streaming format.

Later this year, Rovi plans to update DivX Video Service to support HEVC/H.265, a compression standard that will allow for the delivery of 4K, or Ultra HD, content.

“DivX Video Service brings together established and proven technologies to streamline the otherwise complex and costly task of delivering video entertainment across multiple devices," said Kanaan Jemili, SVP of product management for Rovi. “With upcoming support for HEVC, we believe DivX Video Service is not only a solution for high-quality video distribution today, but also set to drive a new generation of advanced entertainment experiences in the future."

Rovi also announced that more than 50 companies have signed on to its HEVC Beta Program, which offers an early software development kit (SDK) for digital media creation, transcoding and delivery of content in High Efficiency Video Coding (HEVC) or H.265.

Castis, Wohler Technologies, Marex Broadcast Systems and MTI Film are among the companies testing HEVC/H.265.

“We view the positive response to our beta program and the variety of companies evaluating our MainConcept HEVC SDK as a strong indication that the industry is ready to rapidly embrace the latest compression standard,” Jemili said. “We view HEVC as one of the keys to enabling our customers to improve the consumer entertainment experience, and so the MainConcept SDK is one element of a far broader development effort that is designed to help accelerate market adoption."

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