Rovi, Toshiba Partner for DivX Streaming6 Sep, 2013 By: Chris Tribbey
Toshiba HDTVs in the United Kingdom now carry Rovi Corp.’s DivX Plus streaming technology, powering Dixon Retailing’s KnowHow Movies platform on the displays. Connected LG HDTVs and Samsung Blu-ray Disc players also use DivX Plus for KnowHow in the U.K.
“Today, consumers in the U.K. are able to experience our advanced adaptive streaming solution first hand, which is a true testament to our success in rapidly taking DivX Plus streaming from market adoption to consumer availability,” said Bob Shallow, SVP of product sales and marketing at Rovi. “Thanks to our collaboration with leading … consumer electronics manufacturers, we are realizing our vision for delivering a better consumer streaming experience.”
DivX Plus offers multi-language subtitles and audio tracks, easy fast-forward and rewind, access to chapter points and eliminates buffering.
“We are pleased to expand our relationship with Rovi and collaborate with them to deliver a high quality entertainment experience to consumers,” said Glenn Zanoni, senior product manager for Toshiba Information Systems in the U.K. “Hollywood tested and UltraViolet-approved, DivX Plus Streaming delivers an advanced entertainment experience that supports the range of purchase and use cases that consumers demand today.”
Rovi also announced that DivX Plus and its video encoding solution Rovi TotalCode have been adopted by China’s STM Holdings Limited for a new VOD service, available at more than 20,000 Internet cafés in China.
“As a company that already has a track record of supporting digital video services in the region, Rovi was a natural choice to support our efforts to provide digital entertainment access to millions of café visitors,” said Helfand Mao, EVP of sales and operations at STM. “DivX video technologies will not only enable us to securely deliver our entertainment libraries, but more importantly, also help power exceptional viewing quality.”
Shallow added: “Our collaboration with STM is a showcase of the breadth and depth of Rovi technologies for enabling the digital entertainment value chain from content creation through consumption.”
In other Rovi news, the company announced it is partnering with Burlington, Mass.-based Nuance Communications to offer voice-activated content to consumer electronics devices, including TVs, phones, tablets and PCs.
“Movies, shows and music are key elements of the mobile experience that span TV, phones, tablets and PCs,” said Matt Revis, VP and GM for Nuance. “And with so much content available, people need an effortless and intuitive way to access what they want, when they want it. By expanding our capabilities to use Nuance’s voice and natural language understanding capabilities with Rovi’s broad movie, TV and music database, we’re able to bring the power of connected content to virtually any device.”
Rovi has also launched DivX 10, its consumer software app that enables the creation and playback of DivX video content with the new High Efficiency Video Coding (HEVC/H.265) standard.
“We believe DivX 10 is an application that will help fuel HEVC content availability and generate demand for playback support to be integrated into consumer electronics devices,” said Kanaan Jemili, SVP of product management for Rovi. “A first of its kind, DivX 10 is one element of a broader DivX HEVC ecosystem spanning software, hardware, content and services that could help companies realize new cost savings and improve the video entertainment experience for consumers.”