Roku Bows Retail Streaming Guide, Voice Search6 Apr, 2015 By: Erik Gruenwedel
The ‘Roku Feed’ app informs users when and how much new-release movies are at digital retail
Roku April 6 announced rollout of upgraded Roku 2 and 3 streaming media devices — including new features enabling users to search for content by voice and receive updates on availability and price of new–release digital movies.
The new “Roku Feed” feature includes the “Movies Coming Soon” link, which automatically informs users when a box office movie is available for streaming, which services offer the movie or how much it costs.
With studios pushing early release (or Digital HD) on most major movies to jumpstart electronic sellthrough, the “Movies Coming Soon” feature could help studios better reach targeted consumers.
Indeed, with 250,000 movies and TV episodes available for streaming, Roku now enables users to search by voice for filmographies, retail availability and pricing options. Roku is also adding the ability to search within the Roku Channel Store by streaming channel name, such CBS News, HBO GO and Sling TV, among more than 2,000 streaming channels.
The voice search function is available on an enhanced remote control on the upgraded $100 Roku 3 device, which also includes a headphone jack to enable private listening and motion control to play casual games.
The new Roku 2 matches the speed and the performance of the upgraded Roku 3 (sans voice search), but is priced 30% less at $70 SRP.
Roku is also offering a free mobile app to enable users to control their streaming player with their mobile device. An updated version of the Roku Mobile App for Android devices is available today and one for iOS devices is expected to be available this week.
“Roku players make it simple for consumers to stream the entertainment they want to watch on their terms,” founder and CEO Anthony Wood said in a statement.