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Report: Content Rules Online

17 Sep, 2009 By: Billy Gil

A report by the Online Publishers Association (OPA) says Internet users spend 42% of their time with content sites, up from 34% in 2003.

In a six-year analysis of its Internet activity, OPA says consumers spend nearly twice as long on average on content sites as they did in 2003, while the rise of community sites (such as Twitter and Facebook) has come possibly at the expense of communications sites, which provide e-mail and instant messaging.

“Content is still king,” said Pam Horan, president of the OPA. “These sites continue to be a place where consumers spend the majority of their online time and provide an environment for brand marketers to reach and engage with consumers.”

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