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QuickPlay, AT&T Bow In-Car TV, VOD Platform

3 Mar, 2014 By: Erik Gruenwedel

In-car video entertainment moving beyond the DVD

QuickPlay Media has partnered with AT&T to develop an in-car video platform called “AT&T Drive Studio,” capable of delivering third-party live linear television and on-demand content.

While TV Everywhere apps now afford access to movies and TV shows on connected devices such as mobile phones and tablets, the in-car video entertainment ecosystem has revolved around packaged-media players and installed monitors. “AT&T Drive Studio” would be the first TV Everywhere service offered by a wireless carrier exclusively designed for the automobile.

Toronto-based QuickPlay manages more than 400 live channels and 5,000 streaming profiles through its global network operations center in San Diego, and recently launched TV Everywhere platforms for AT&T U-verse and the TELUS Optik on The Go Platform.

DisplaySearch has projected that 200 million connected TV devices will ship during the next 18 months. Combined with connected devices such as Xbox, PlayStation, Wii, Apple TV and Roku, about 300 million TVs will be connected to the Internet in the next 18 months. That’s as many TVs connected to the Internet as Android devices on the market today.

“In-vehicle video services are going play a crucial part in making the next generation of connected cars,” said Chris Penrose, SVP of emerging devices for AT&T Mobility. “Due to this collaboration, automotive manufacturers around the world will be able to provide consumers with cutting edge multiscreen entertainment.”


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