Popcornflix Eyes Asia and Horror7 Oct, 2014 By: Erik Gruenwedel
Popcornflix, the ad-supported streaming service from Screen Media Ventures, has launched service in seven Asian markets, including Hong Kong, the Philippines, India, Malaysia, Singapore, South Korea and Pakistan.
Consumers in those markets can access select movies and TV shows via the Popcornflix app on connected TVs, mobile devices and the Web. The app is available on Roku streaming media players. Users can browse titles by actor, director, new arrivals, staff picks, action/thrillers, comedy, drama, family/kids, horror, Bollywood and Troma Entertainment, among others.
Each movie or TV episode includes a pre-roll, spot ads and banner ads.
TV programing includes Nat Geographic and Nat Geographic Wild series such as “Life Below Zero” and “Dr. Oakley, Yukon Vet.” Kids programming includes “The Saddle Club,” “The Big Comfy Couch,” “Dancing Down Under” and “Popular Mechanics for Kids,” among others.
“The fact that we own our own content gives us the flexibility to capitalize on new market opportunities like no other streaming provider in the industry,” David Fannon, EVP at Popcornflix, said in a statement. “We’ve seen tremendous reception in Singapore and Hong Kong, so we’re very excited to add these new markets in the region and provide the best movies and TV shows to more viewers on any device for free.”
Separately, Popcornflix announced that its horror channel, Frightpix, offers more than 400 titles — from the obscure to classic — in four genres: “Scary Good,” “Creature Feature,” “Slasher” and “Zombies.”
Viewers looking for obscure horror titles can check out movie Aaah! Zombies, which offers a twist on the classic zombie flick. Horror buffs can check out Bloodsucking Freaks, which features the sinister Sardu, Master of the Theatre of the Macabre. For Asian horror fans, FrightPix offers titles, including The Coffin, in which an unlucky couple must find a way to stop a terrible curse, and The Attic, a haunting mystery starring Elisabeth Moss (“Mad Men”).
“There are so many great horror films out there that are a fun alternative to the same old fare served up by the networks,” Fannon said.