Popcornflix Adds Lifestyle Programming30 Mar, 2015 By: Erik Gruenwedel
Popcornflix March 31 announced it inked a streaming deal with O2 Media, distributor of more than 2,000 episodes of lifestyle programing – a new genre for the ad-supported VOD service from Screen Media Ventures.
Among the new programming is “The Balancing Act,” a morning show targeting on-the-go women. Other shows range from home improvement (“Designing Spaces”), to fitness and positivity (“Mission Makeover”), to culinary competitions (“All Mixed Up”).
Popcornflix is also hosting the VOD premiere of “Access Health,” a program which premiered on Lifetime last fall tackling a variety of health issues from the perspectives of medicine, nutrition and fitness.
David Fannon, EVP at Popcornflix, said the O2 programing is crucial to expanding its library with new genres and fresh content.
“These shows represent our commitment to give our users a diverse and exciting viewing experience … available for free streaming anywhere from your phone, to your computer, to your TV,” Fannon said in a statement.
Indeed, other Screen Ventures brands include horror channel Frightpix and Popcornflix Kids.