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NPD: Connected Devices to Reach 1.34B Units by 2016

25 Jan, 2012 By: Erik Gruenwedel

The number of devices sold globally connecting the Internet to the television is projected to reach 1.34 billion units by 2106 — up from nearly 257 million units sold in 2011, according to new data from NPD In-Stat.

As distribution channels of entertainment content (i.e. Netflix, Hulu, Amazon Prime, YouTube, etc.) through the Internet increase, the number of Web-enabled digital TVs, satellite set-top boxes, media players (Roku, Seagate, WD, etc.), video game consoles, and Blu-ray disc players and recorders will proliferate.

Scottsdale, Ariz.-based In-Stat said the global installed base of “smart devices” will have a compound annual growth rate of 52.6% from 2011 to 2016. Video game consoles will lead the market in “smart devices” rising to 36.7 million units in 2016. The installed base of connected media devices shipped to Eastern Europe will reach 79.2 million devices by 2016. Asia Pacific will account for 37.1% of CE devices shipped worldwide throughout the forecast period.

“CE is no longer about ‘dumb’ devices that exist at the edge of the network to provide specific functions, but rather about ‘intelligent’ devices at the edge of the network that can connect consumers to new stores of content and engage them in new digital experiences,” Norm Bogen, VP of research, said in a statement. “This simple fact is having a profound impact on the development of the digital media and entertainment industry, which clings to the old practices of using networks to control the user viewing experience.”

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