Nielsen to Track AOL's Original Programs30 Apr, 2014 By: Chris Tribbey
For 2014 AOL will broadcast 16 original series on its AOL On Network, including its first long-form series, “Connected.”
The 16 shows will be tracked by Nielsen, which will assign gross ratings points to each broadcast, reflecting audience reach by age and gender. The ratings are part of Nielsen’s Digital Program Ratings, which measures TV-originated content viewed online. AOL will also tag associated advertising using Nielsen Online Campaign Ratings.
Talent attached to the 16 shows includes James Franco, Steve Buscemi, Sarah Jessica Parker, Zoe Saldana, Ellen DeGeneres, Kevin Nealon and Mike Epps.
“We are fully committed to producing premium content at scale,” said Ran Harnevo, president of AOL Video. “Premium content is premium content, regardless of screen, delivery, length, or format, and our relationship with Nielsen signifies that understanding. As TV and digital continue to merge into one ecosystem, we believe in one standard form of measurement, and we’re proud to be the first digital client to work with Nielsen to make this vision a reality.”
Steve Hasker, president of global product leadership for Nielsen, added: “In our experience, compelling, high-quality content always finds an audience. The key is putting in place the independent measurement that instills advertiser confidence. AOL’s involvement in this beta for the next phase of Nielsen Digital Program Ratings is another milestone in leveling the field for TV and digital video programming, and brings the added accountability and verification to the digital video market that advertisers demand.”