NFL Launches Digital Service30 Jan, 2014 By: Chris Tribbey
The NFL is launching a new free digital app, NFL Now, which will offer films, original content, news, analysis and highlights customized to users’ favorite teams. The NFL does not plan on offering live games with the service.
Verizon, Microsoft, Yahoo and Gillette are initial launch partners for NFL Now, which is expected to go live this summer. The content will be ad-supported, though users can pay a fee to upgrade to a no-ad option.
NFL Now will be available on mobile devices worldwide, and in the United States through NFL Mobile from Verizon, as well as on personal computers via nfl.com/now. The app will also launch on consoles and streaming devices, including Microsoft’s Xbox One. Additionally, fans will have the opportunity to subscribe to NFL Now Plus, which will provide them access to premium content and features for a monthly fee.
“We are always looking for ways to better serve our fans, and NFL Now will do just that,” said NFL commissioner Roger Goodell. “Our media strategy has been a key component in the growth and success of the NFL over the past 50 years, and we fully expect NFL Now to be a big part of that initiative in the future.”
Brian Angiolet, VP of marketing communications for Verizon Wireless, added: "NFL Now is another way Verizon will bring the content our customers want to see to them.”
Yahoo will serve as a distribution partner, and will promote the service across its media properties.
“Premium video content from the world’s best creators is a major focus for Yahoo and Yahoo Sports, and we’re thrilled to be teaming up and partnering with the NFL around something as fun and unique as NFL Now,” said Ken Fuchs, VP of Yahoo Global Media and head of Yahoo Sports. “Yahoo Sports is home to one of the most passionate communities of sports fans online who are constantly checking scores, news, fantasy updates, and following our writers."