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NFL Coming to 'CBS All Access'

1 Dec, 2016 By: Erik Gruenwedel


‘NFL on CBS’ broadcasts to stream on SVOD service beginning Dec. 4


In a major move, CBS announced it would make “NFL on CBS” available on its $5.99 subscription streaming service, CBS All Access, beginning Dec. 4.

This marks just the third time a live NFL broadcast will be available on a third-party streaming service. The NFL last year exclusively streamed a regular season game from London’s Wembley Stadium on Yahoo. In addtion to a proprietary SVOD service, the NFL streams games via Verizon Wireless.

“CBS has been one of our most trusted and valuable [broadcast] partners for over 50 years, and we’re happy to extend our relationship with them in new and exciting ways,” NFL commissioner Roger Goodell said in a statement.

All Access subscribers will be able to stream all CBS games broadcast in their market, including “Thursday Night Football on CBS,” as well as pregame and halftime coverage on Internet-connected TVs, tablets via the CBS App for iOS, Android and Windows 10, on connected-device platforms, including Xbox One and Xbox 360, Roku devices, Apple TV, Chromecast, Android TV, Amazon Fire TV and Fire TV Stick, PS4, and online at CBS.com in more than 150 markets across the United States.

“Bringing the NFL to All Access is a very significant step in our digital strategy and provides additional value to our subscribers,” said Marc DeBevoise, COO of CBS Interactive. “We look forward to a terrific 2017 for All Access with the NFL and the launch of our new original programming.”

All Access will also allow users to sample content from NFL Game Pass, the NFL’s separate digital video subscription service, which makes games and other programming available on demand.

Beginning next season, the deal enables All Access and eligible pay-TV subscribers to stream “NFL on CBS” content on NFL digital properties, including the NFL Mobile App. 


 


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