Netflix Upping its Eurail Pass Itinerary21 May, 2014 By: Erik Gruenwedel
Move over Germany and France, Netflix is adding four countries to its planned European expansion later this year.
The subscription streaming pioneer May 21 said it would launch service in Luxembourg, Switzerland, Belgium and Austria, in addition to previously announced expansion in France and Germany.
Rival Amazon Prime Instant Video offers SVOD service in the United Kingdom and Germany.
The Los Gatos, Calif.-based company did not disclose pricing details, which recently increased $1 to $8.99 monthly for new domestic subscribers and other regions.
The continued European expansion follows the launches of Netflix in the United Kingdom and Ireland, Denmark, Finland, Norway, Sweden (2012) and the Netherlands (2013). It also offers service in Canada, Latin America and Mexico.
Netflix ended the first quarter (ended March 31st) with about 46 million paid global subscribers, including 35 million in the United States. CEO Reed Hastings, in an investor letter, said the service is intent on eventually surpassing HBO’s global reach of 130 million subscribers.
“We’re eager to close the gap,” he wrote.