Netflix, Univision Partner for Spanish-Language Content17 May, 2016 By: Erik Gruenwedel
Univision to air Netflix original series 'Narcos’ and soccer-themed Mexican comedy ‘Club de Cuervos,’ among others
Netflix and Univision Communications May 17 announced a unique promotional partnership that brings the streaming pioneer’s original content to the Manhattan, N.Y.-based Spanish-language TV broadcaster.
Typically, broadcasters and TV producers license content to subscription-streaming services such as Netflix, in part as catch-up vehicles for programming heading into new season broadcast premieres.
Instead, Univision is getting broadcast rights to Golden Globe-nominated “Narcos,” — about Columbian drug load Pablo Escobar — and Mexican soccer comedy “Club de Cuervos,” as a catch-up vehicle for pay-TV subscribers. Both series will air on Univision leading up to the show’s second-season streaming debuts on Netflix.
“We are pleased to work with Netflix and leverage Univision’s unique reach and deep connection with our audience to introduce millions of our viewers to their groundbreaking series,” Univision CEO Randy Falco said in a statement.
Univision and Netflix also announced they will co-produce drama series “El Chapo,” based on the life story of Mexican drug lord Joaquín Guzmán, who was recently recaptured following a prison break and now faces extradition to the U.S. on murder, racketeering and other charges.
“El Chapo” will be available to Netflix subscribers in the U.S. following its television airing on UniMás in 2017. In the rest of the world, “El Chapo” episodes will stream exclusively on Netflix.
Univision Story House is a new content development and production venture that will produce original content for Univision’s networks as well as third-party networks and platforms.
Story House will be a part of the recently announced Fusion Media Group, which was launched with co-owner ABC TV in 2013. Univision last month announced it is assuming operating control of Fusion Media Group.
Fusion Media Group assets include Fusion and El Rey Network, as well as The Root, The Onion, A.V. Club, Clickhole, Starwipe, Flama, Univision Digital and Univision Music.
Netflix CCO Ted Sarandos said the pact with Univision helps the streaming service reach the domestic Latino market.
“We are thrilled to partner with … Univision Story House on the timely and globally relevant drama series,” he said.