Netflix Seeks to Bow 20 Original Programs Annually22 Jan, 2015 By: Erik Gruenwedel
Netflix is looking to launch about 20 original programs a year — programing it has no intention of subcontracting to multichannel video program distributors such as cable, satellite and telecom, CCO Ted Sarandos told an industry group in Miami.
Speaking Jan. 21 at the National Association of Television Production Executives confab, Sarandos said Netflix would continue to spend premium dollars on exclusive rights to original programs and canceled or scuttled cable shows it brings back for additional seasons (i.e. “The Killing,” “Arrested Development,” “Longmire” and “Marco Polo”).
Netflix streams AMC Networks’ hit show “Breaking Bad” as an exclusive series in select markets overseas.
“I think the exclusivity is the value,” Sarandos said. “You get more return out of growing the audience that way.”
With Netflix seeking to launch service in 200 countries within two years, Sarandos said launching double digit original TV programs annually makes sense in a market increasingly shying away from movies.
“TV has never been better. I think the reason why TV has been able to displace movies in our culture is because distribution has never been better. Now people have no reason to miss an episode of their favorite show,” he said.
Indeed, Netflix in August will stream Crouching Tiger, Hidden Dragon: The Green Legend, a follow-up to 2000 Oscar winner Crouching Tiger, Hidden Dragon, the same day the co-production with The Weinstein Co. is released in select Imax theaters.
Netflix will follow the same strategy with a series of original movies produced by and starring comedian Adam Sandler.