Netflix Partners With Stockholm Telco for Latin America Market13 Jun, 2016 By: Erik Gruenwedel
Netflix and Stockholm-based Millicom June 13 announced a pact whereby subscribers to the latter’s Tigo and TigoUne platforms in Latin America get the Netflix app preloaded on their mobile devices.
Select Tigo subs can receive a prepaid Netflix subscription with the purchase of TigoSmart mobile and TigoStar residential service plans. The promotional offers are in addition to TigoSports and TigoMusic entertainment packages.
"By partnering with Millicom we're making it even easier for many TV fans and movie lovers in Latin America to enjoy Netflix at home and on the go,” Paul Perryman, director of business development at Netflix, said in a statement.
Netflix in 2011 was the first major SVOD service to launch operations in Latin America, including Brazil and Mexico. Consumer adoption, however, was muted in part due to issues involving credit cards processed over the Internet, poor broadband penetration and fewer mobile devices. Statista.com estimated Netflix had about 7.7 million subs in Latin America at the end of 2015.
With rival SVOD service HBO Now aggressively courting Latin America, Netflix is upping its profile in the region.
Indeed, Millicom, through Tigo and TigoUNE, serves more than 2.5 million homes in Latin America and more than 32 million mobile customers across 7 countries: Bolivia, Colombia, Costa Rica, El Salvador, Guatemala, Honduras and Paraguay.