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Netflix Looks to Take a 'Bite' Out of Soccer

30 Jun, 2014 By: Erik Gruenwedel

Netflix U.K. wasted little time jumping on the bizarre Luis Suárez biting incident at the ongoing World Cup in Brazil. Suárez is the Uruguayan soccer player who was kicked out of the competition, banned four months and fined more than $100,000 by FIFA after he allegedly bit an Italian player in group play.

Suárez claims he lost his balance and that the bite on Giorgio Chiellini's upper shoulder was not intentional.

“Don't worry #Suarez, four months is plenty of time to devour ‘House of Cards.’ One bite at a time,” Netflix tweeted June 26. The social media message, which was re-tweeted more than 3,700 times, also was picked up by Netflix in the U.S.

Netflix, which had almost 13 million paying members internationally as of March 31, is expanding operations into France, Germany, Belgium and Spain later this year.

Meanwhile, Netflix is already available in Uruguay and Brazil, which are among more than 40 Latin American and Caribbean countries offering the subscription streaming service since 2011. Netflix is not available in Italy.

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