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Netflix Launches Service in Southern Europe

22 Oct, 2015 By: Erik Gruenwedel

As expected, Netflix Oct. 22 officially launched subscription streaming service in Italy, days after bowing operations in Portugal and Spain. 

Los Gatos, Calif.-based Netflix, which has a self-imposed mandate to be operational in 200 countries by the end of 2016, is pricing service in the countries at €7.99 ($9) monthly for standard-definition, €9.99 ($11.35) monthly for two high-definition connections, and €11.99 ($13.60) for four HD connections.

During a press event in Milan, Netflix paraded out select stars from original series, including Taylor Schilling (“Orange Is the New Black”) and Daryl Hannah (“Sense8”).

"Our target in Italy is to reach one family in three," CEO Reed Hastings told Gazzetta del Sud. "It took us seven years, from 2007 to 2014, to reach one family in three in America. "We are succeeding (in this goal) in other European countries where we arrived before Italy."

In addition to original shows such as “Daredevil,” “Marco Polo,” “Grace and Frankie,” “Unbreakable Kimmy Schmidt” and “Narcos,” Netflix in 2017 will stream original Italian crime drama series, “Suburra,” which is based on an eponymous feature-film released this month in Italian theaters.

Netflix bowed service in six European countries in 2014, including France, Germany, Belgium, Switzerland, Austria and Luxembourg, the latter home to the company’s Euro headquarters.

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