Netflix Inks Cable Deal With Liberty Global14 Sep, 2016 By: Erik Gruenwedel
Netflix Sept. 14 announced a deal with John Malone’s Liberty Global Group that gives the world’s largest international cable TV and broadband company’s subscribers (59 million) in 30 countries direct access (with separate subscription) to the SVOD pioneer.
Holland will be the first Liberty Global territory to launch the Netflix app on the Horizon set-top box. The rollout will migrate to other countries as technological upgrades across all of the media company’s operations continue through 2017.
Netflix in 2013 inked its first direct-access cable agreement with Liberty Global-owned Virgin Media in the United Kingdom.
“Combining the Netflix app … into the familiar, easy-to-use cable box makes both more appealing,” Netflix founder and CEO Reed Hastings said in a statement.
The pact means Liberty Global subs will be able to log in and easily search and browse through Netflix's line-up on the TV screen, eliminating the need to have a separate device and to switch between TV inputs and remote controls. New customers to Netflix can sign up on the TV.
Liberty Global, which pledged $2.5 billion in content spending this year, has a portfolio of up to 6,000 hours of movies, TV series and documentaries to watch on-demand, via catch-up and Replay TV.
“We are committed to bringing the best content to our customers. This deal will provide even more freedom to our subscribers — allowing them to access a goldmine of amazing TV and films at the click of a button,” said CEO Mike Fries.
The Liberty Global Group operates in 12 European countries under the consumer brands Virgin Media, Ziggo, Unitymedia, Telenet and UPC. Sister company LiLAC Group operates in 20 countries in Latin America and the Caribbean under consumer brands VTR, Flow, Liberty, Mas Movil and BTC.
Corporate owner Malone has a minority ownership stake in Lionsgate, in addition to a board seat.