Netflix Greenlights 'House of Cards' Third Season4 Feb, 2014 By: Erik Gruenwedel
Netflix has confirmed third-season production of acclaimed political series “House of Cards,” starring Robin Wright and Kevin Spacey, among others.
The series, which is produced by Sony Pictures Television, helped earn Netflix its first Emmy and Golden Globe awards, in addition to championing the social phenomena known as binge viewing where subscribers watch multiple episodes back-to-back.
While “Cards” is not Netflix’s first original series (that would be “Lilyhammer”), it has generated the most buzz. This is all the more noteworthy considering chief content officer Ted Sarandos admitted subsequent original programs “Hemlock Grove” and Golden Globe nominated “Orange is the New Black” attracted more initial viewers.
Netflix, per policy, does not reveal actual viewership for any of its programming.
“Cards” also represents Netflix’s first programming filmed in 4K, the ultra-high-definition format that is four-times clearer than standard HD.
Last month at LG Electronics’ pre-CES press conference in Las Vegas, Netflix CEO Reed Hastings reiterated that select episodes of “Cards” were filmed, mastered and edited in 4K resolution.
The second season of “Cards” launches Valentine’s Day (Feb. 14).