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Netflix Gets Direct Access on New Zealand Telecom

27 Feb, 2017 By: Erik Gruenwedel

New Zealand telecom operator Spark Feb. 27 announced it would give a free year-long Netflix subscription to current and new consumers who sign up for a two-year broadband plan. The deal is the first of its kind in the country. Netflix bowed service in New Zealand and Australia about two years ago.

Spark, which currently offers direct-access to Lightbox, a domestic SVOD service with about 250,000 subscribers, is joining pay-TV and broadband service distributors looking to attract streaming video customers.

“By bringing Netflix and Lightbox under the same roof, we make it easier for our customers to access the content they want to watch, when they want to watch it,” Jason Paris, CEO for Spark home mobile and business, said in a statement.

The promotion is for Netflix’s standard plan and is worth $179.88. Consumers can apply the credit to more-expensive Netflix plans for a shorter period of time.

Paris said internal data revealed one-third of broadband data was being used to stream Netflix and Lightbox.

“Our business model is changing; we are no longer simply a traditional [telecom]. We’re growing our platform approach with a range of providers, providing a mix of digital tools to support our customers’ lives,” he said.

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