Netflix Expanding Original Content for Younger Viewers1 Oct, 2015 By: Stephanie Prange, Erik Gruenwedel
Netflix will add seven new original series for kids, tweens and teens beginning in December.
From Saban Brands comes “Glitter Force,” about the magical kingdom of Jubiland, which will premiere worldwide, excluding Asia, exclusively on Netflix Dec. 18.
DreamWorks Animation’s “Dawn of the Croods,” a series based on the feature film, debuts Dec. 24, globally, except in Germany and Japan.
“Lego Bionicle: The Journey to One” in Q1 2016 and “Lego Friends: The Power of Friendship” will bow in Q2 2016 in all global territories.
From Temple Street Productions comes “Lost & Found Music Studios,” a series about a group of talented teenage musicians at a prestigious music studio. It will premiere exclusively on Netflix worldwide, outside of Canada, the United Kingdom and Ireland, in 2016.
From Stoopid Buddy Stoodios, the company behind the stop-action animated comedy “Robot Chicken,” comes “Buddy Thunderstruck,” a stop-motion show that follows the adventures of a semi-truck racing dog named Buddy and his albino ferret mechanic. That show is due in 2017 in all global territories.
Also in 2017, Netflix is introducing its first original animated series produced in Latin America, “Las Leyendas” (The Legends), based on a successful trilogy of children's films from the Mexican animation studio Ánima Estudios. It will be available globally.
Netflix was the first SVOD service to launch a platform (Netflix Kids) specifically for children. That demo targeting has paid off. About half of Netflix’s 65 million subscribers globally regularly watch kids content, the company reported. Members are provided a kids profile upon sign-up and can customize additional profiles for their children.
"We know kids love Netflix and that's in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood," Andy Yeatman, director of global kids content for Netflix, said in a statement.