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NBC Universal Expands 'Sunday Night Football' Streaming Rights

18 Dec, 2017 By: Erik Gruenwedel

TV giant will utilize TV Everywhere technology

NBC Universal Dec. 18 announced it has acquired expanded streaming video rights from the National Football League to “Sunday Night Football” beginning in the 2018 season.

NBC Sports, which will stream Super Bowl LII Feb. 4, also streams Thursday Night Football, along with CBS All Access and Amazon Prime Video.

The agreement, which affords pay-TV subscribers access across cable, satellite, telecom and online TV distributors — for first time includes portable devices.

Heretofore, Verizon held non-exclusive streaming video rights to the NFL on portable devices. NBC Universal, which is selling national and local affiliates advertising on the streams, is extending distribution through Verizon and NFL mobile platforms.

Verizon and the NFL inked an expanded distribution agreement last week.

“We have been streaming ‘Sunday Night Football since 2008, but as a result of this agreement, 2018 will be the first time we can stream on all digital platforms,” Rick Cordella, EVP and GM of digital media for NBC Sports Group, said in a statement.

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