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NBC News Streaming on Snapchat

20 Jul, 2017 By: Erik Gruenwedel

NBC News is launching a twice-daily news show on photo-sharing platform Snapchat. Dubbed “Stay Tuned,” the program is seeking to capture as many of the 166 million people — mainly millennials — using the software daily around the world.

"Stay Tuned," which has a 30-person staff led by executive producer Andrew Springer, will be hosted by Gadi Schwartz, an NBC News correspondent, and Savannah Sellers, a correspondent for MSNBC. It will cover national and international news, politics and pop culture, among other topics.

The program streams in English at 7 a.m. and 4 p.m. ET during the week and at 1 p.m. on weekends.

NBC Universal was the first major media partner to develop and produce shows for Snapchat. Last August, NBC launched "The Voice" on Snapchat, followed by E!’s "The Rundown," "World of Dance" and "Saturday Night Live," among others in development.

“It’s a continuation of NBC News’ tradition of innovation, first in radio, then in inventing color TV and the morning news program, and now with an entirely new type of news show for Snapchat,” Nick Ascheim, SVP of digital at NBC News, said in a statement.

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