NATPE, CEA Commission Second-Screen Study16 Oct, 2013 By: Chris Tribbey
The National Association of Television Program Executives (NATPE) and the Consumer Electronics Association (CEA) are partnering up to find out how consumers are using second-screen devices for TV content, and discover what second-screen creators could be doing better.
The research endeavor will first interview American TV viewers about their second-screen device habits, before working with TV program producers and showrunners to find out how second-screen devices affect the way they develop content. The two industry groups will present their findings at the 2014 International Consumer Electronics Show (Jan. 7 to 10) and the NATPE Miami conference (Jan. 27 to 29).
“It’s a great opportunity for both the technology and creative communities to gain valuable insight about the changes in the media landscape and harness the potential of [the] second screen from both sides of the equation,” said NATPE president and CEO Rod Perth. “It also marks the beginning of a mutually beneficial relationship between NATPE and CEA.”