Mexican Pay-TV Provider Offers Direct Netflix Access7 Jul, 2015 By: Erik Gruenwedel
TotalPlay, a Mexican in-home fiber-optic provider, announced an alliance with Netflix to integrate the subscription streaming pioneer’s app directly into its set-top boxes, beginning this month.
TotalPlay, which is owned by tech consortium Grupo Salinas, marks the first Mexican pay-TV operator to incorporate Netflix without the need of an Internet-connected television or streaming media device. Since launching in 2011, Netflix Mexico is projected to end 2015 with 1.9 million subscribers.
"Accessing Netflix is now as simple as changing the channel,” TotalPlay CEO Eduardo Kuri said in a statement.
In addition to being the first to offer the service in set-top boxes, Totalplay is directly connected to Netflix servers, which it says enables faster start-up times and superior image quality.
TotalPlay, which reportedly has 200,000 residential subscribers, said subs can sign up for Netflix service with on-screen prompts or access their existing Netflix accounts.
The Netflix content in Mexico includes movies such as La Dictadura Perfecta, documentary Virunga, kid series such as DreamWorks' “Dragons,” Netflix original series “Sense8,” “House of Cards” or the upcoming “Club de Cuervos” and “Narcos.”
"Integration of Netflix will make it easier for [TotalPlay] customers to watch Netflix on their TVs," Bill Holmes, global head of business development for Netflix, said in a statement.