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Mexican Company Bows Blu-ray Streaming Service

12 Sep, 2011 By: Erik Gruenwedel

The platform incorporates the ‘WatchWith’ platform from Related Content Database

Totalmovie, a Mexico City-based video-on-demand service, Sept. 12 launched a new platform that allows owners of Blu-ray Disc players and Sony PlayStation 3 game consoles, which are connected to the Internet, to more easily access Hollywood movies.

The extension of Totalmovie’s transactional and subscription VOD service came on the day Netflix bowed streaming service in Mexico.

The platform incorporates the ‘WatchWith’ platform from Related Content Database, or RCDb, and is enabled by inserting a proprietary disc into a connected Blu-ray player or PS3 to access either transactional, subscription or ad-supported VOD content.

“Not only does the consumer understand and value of the Blu-ray product category but they also purchase the players themselves, and that greatly reduces [capital investment] for the [content owner and distributor],” Zane Vella, CEO of RCDb, said in a statement. “Reduced CAPEX means the operator can focus on delivering a great consumer experience and developing new revenue streams.”

San Francisco-based RCDb has been on the streaming forefront, incorporating its technology in 2009 with Netflix’s foray into streaming access with connected Blu-ray players and PS3 devices. RCDb is showcasing the technology, which also is available in connected LG televisions and Blu-ray players, at the International Broadcasting Convention in Amsterdam through Sept. 13.

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