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LoveFilm Ups Streaming Prowess

14 Mar, 2011 By: Erik Gruenwedel

LoveFilm, Europe’s largest subscription-based disc rental service, March 14 said it signed a partnership with Oregan Networks to facilitate broader consumer access to its burgeoning streaming service.

London-based LoveFilm, which is owned by Amazon and features more than 70,000 DVD and Blu-ray Disc titles, said the agreement includes access to Oregan’s Onyx media browser, which is found on a large number of Internet-connected televisions and set-top boxes. Through utilization of advanced Web standards, the Onyx media browser — which is available as an app or upgrade — also enhances the user experience, interactivity and personalization of LoveFilm’s streaming service on current living room devices.

LoveFilm offers thousands of movies and TV episodes to watch online via a proprietary player and on Internet-connected devices including Sony and Samsung televisions and more recently the PlayStation 3 console.

“This agreement is another significant step forward in our strategy to offer the LoveFilm service through as many Internet-connected devices as possible, enabling us to deliver thousands of films and TV shows to our members,” said CEO Simon Calver. “Oregan and LoveFilm have combined their leading technologies and content to create an application for an open platform, meaning that we now have the ability to easily and quickly offer the LoveFilm service through even more Internet-connected devices in the future.”

LoveFilm, which is considered a major roadblock to Netflix’s European aspirations, has nearly 1.6 million members and operates in the UK, Germany, Sweden, Denmark and Norway.

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