Lionsgate’s ‘Abduction’ Hits Facebook Day and Date with Disc17 Jan, 2012 By: Chris Tribbey
Lionsgate bowed Abduction on Facebook Jan. 17, the first time the social network has seen a film released day and date with disc.
The film can be rented for 48 hours on Facebook for $3.99. The Blu-ray Disc lists for $39.99 while DVD is priced at $29.95.
Those who rent through Facebook also are treated to an exclusive interview with star Taylor Lautner. Viewers also can interact with poll questions while watching the film.
Abduction pulled in $82 million at the box office worldwide.
“We are excited to offer our highly social, tech-savvy movie fans a whole new experience with the release of Abduction on Facebook,” said Anne Parducci, EVP of marketing for Lionsgate. “By leveraging the built-in social backdrop of Facebook and the tremendous reach of the platform, plus the opportunity to see special content featuring Taylor, we hope to offer fans a truly exhilarating viewing experience.”
Warner Home Video was the first to stream films on Facebook starting with The Dark Knight in March 2011.