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Lionsgate Launches Spanish-Language SVOD Service

2 Aug, 2017 By: Erik Gruenwedel



Lionsgate, which reportedly was subject to acquisition interest from toy and game manufacturer Hasbro, has partnered with Hemisphere Media Group to launch a Spanish-language subscription video-on-demand movie service.

Dubbed “Pantaya,” the $5.99 monthly service is available on the Web, iOS, Android and the Roku platforms in the U.S. and Puerto Rico as well as to domestic Prime members via Amazon Channels.

The service claims to offer a diverse selection of Spanish-language movies, documentaries, concerts and related content from Latin America and Hollywood, the majority appearing exclusively on the Pantaya platform. 

"We're proud to launch a Spanish-language streaming movie service distinguished by its breadth, quality and diversity," CEO Jon Feltheimer said in a statement.

Lionsgate currently targets Latino consumers through a Pantelion Films venture with Televisa. 

“By drawing upon films, vast libraries and … programming resources of its partners, Pantaya is positioned to become a compelling value proposition for Spanish-language and bilingual audiences across the country,” Feltheimer said.

Pantelion CEO Paul Presburger and COO Edward Allen will run the SVOD.

“With our focus on exclusive premium content, our knowledge of the Hispanic consumer, and the breadth of our offering, we are positioned to deliver an OTT service to Spanish-language and bilingual consumers that is second to none,” Presburger said.
 


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