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LG Adds DivX TV to Blu-ray Players

6 Jan, 2010 By: Erik Gruenwedel, Billy Gil

DivX is having a busy CES.

The purveyors of the DivX media player have announced a new Internet TV platform, DivX TV, to be included on Blu-ray players from LG Electronics’ updated NetCast Blu-ray Disc players and home theater systems. The software enables consumers to access and watch content from the Internet on a television or portable media device without a PC or set-top box.

The announcement, made at the Consumer Electronics Show (CES) in Las Vegas, expands a five-year partnership between LG and San Diego-based DivX, the latter having incorporating its Internet-video software to more than 250 million CE devices.

“The DivX logo has become synonymous with the ability to playback high-quality Internet video on devices, and the addition of DivX TV technology to our product line enhances the value of our NetCast feature in our Blu-ray products for consumers,” said Woo Paik, president and CTO of LG Electronics, in a statement.

LG Blu-ray players also offer Netflix movie streaming.

Through the DivX TV interface, consumers can stream additional movies, videos and digital music, and access social networking sites, in addition to personal media. DivX TV currently features content from The Associated Press, CNET, Dailymotion, Roxio CinemaNow, Picasa, Revision 3, Rhapsody, TED and Twitter, among others.  

“DivX TV revolutionizes the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it’s as simple to operate as changing channels with a remote control,” said Kevin Hell, CEO of DivX. “Now, consumers can experience a wide variety of Internet media and content by simply changing channels on a remote control.”

The first DivX TV firmware update for LG NetCast Blu-ray Disc players and home theater systems is expected to be available later this year.

Blu-ray players increasingly are becoming an intermediary for CE manufacturers looking to connect the Internet to the TV without a separate PC or set-top box.

DivX also announced during CES that new Blu-ray players from Philips will be the first to include the DivX Plus HD playback feature, allowing users to stream at resolutions up to 1080p. The players will first become available in Europe, beginning in April.

Additionally, DivX announced a multiyear agreement with Starz Digital Media to enable online retailers who offer Starz content the ability offer film and TV downloads produced or distributed by Starz in the DivX format. The agreement also sets the stage for DivX-enabled devices to offer Starz content.

Starz content includes films from Overture Films and Anchor Bay Entertainment, such as Sunshine Cleaning, Law Abiding Citizen and The Men Who Stare at Goats; movies and TV programming from anime division Manga Entertainment, which includes “Ghost In The Shell,” “Street Fighter,” and “Astro Boy”; and Starz Originals from its Starz premium pay TV channel, including “Head Case” and “Martin Lawrence Presents 1st Amendment Stand-up.”

Finally, DivX and storage solution provider Seagate announced Seagate’s latest version of its FreeAgent Theater+ media player will be DivX Plus HD certified. The certification will come in the form of a firmware update in the first quarter of 2010.



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