By Chris Tribbey | Posted: 26 Feb 2009
A faith-based children’s network aimed at 5- to 11-year-olds aims to combine both original content and licensed video to give children an early taste of Christianity, the site’s founders said.
The site — JellyTelly.com — utilizes Backlot Analytics, a video analysis platform that tells the site administrators how many people watch the videos and whether they watch them all the way through.
“Analytics are integral to our ability to get sponsorship money because it demonstrates that people are watching the shows and they’re watching them all the way through,” said Tim Johnson, head of business development for Jellyfish Labs. “It says we have an audience and that they do really want more of a particular program.”