Log in

Jackson Memorial Streams Can’t Top Obama Inauguration

8 Jul, 2009 By: Erik Gruenwedel

Michael Jackson’s memorial service July 7 in Los Angeles apparently did not break President Barack Obama’s inauguration streaming record, despite the 24/7 media attention since the pop icon’s death June 25.

Nonetheless, the event generated a 19% surge in global Web traffic, making it one of the most heavily viewed events online in history, according to Akamai Technologies.

Indeed, Hulu and Twitter reportedly experienced problems at times due to the heavy volume of traffic.

Akamai said it delivered more than 2.1 million live and on-demand streams, with total traffic on its network surpassing 2 terabits per second during the service.

During Obama’s inauguration Jan. 20, Akamai delivered more than 7 million live and on-demand streams.

Yahoo reportedly generated 5 million streams during the day, surpassing 1.8 million for the inauguration. CNN said it generated 9.7 live streams, compared to more than 25 million streams for Obama.

“When a public figure of global prominence such as Michael Jackson passes away, the public’s desire for up-to-date information and news is rarely satiated,” said Robert Hughes, EVP of global sales with Akamai.

Nearly 5 million people watched CBS News’ live streaming of the memorial through its partnership with UStream, which also processed 12,000 lines of chat per minute over the course of the coverage.

CBSNews.com spokesperson Sarah Cain said the Jackson memorial was the 2nd largest live streaming event after the Obama inauguration.

Comcast, the nation’s largest cable operator, said it has generated more than 6 million video-on-demand (VOD) views for a tribute to Michael Jackson that featured 41 programs, including music videos, tributes and news specials.

“This is by far the most views generated by a single music artist in the shortest amount of time ever (11 days),” said spokesperson Nicole Alexander.

comScore, which tracks digital data worldwide, said it had no plans to quantify digital traffic and streams for the Jackson memorial, according to spokesperson Andrew Lipsman.


Add Comment