By : John Latchem | Posted: 18 Mar 2010
Viewing of complete TV show episodes over the Internet has tripled in the past three years, according to a new report from Knowledge Networks.
Usage of the Internet to watch TV in the 13-54 age group has risen from 8% to 22%, and is up from 12% to 30% among 18- to 34-year-olds. As a result, 6% in the 13-54 group and 9% in the 18-34 group said they plan to or already have reduced or canceled their pay-TV service in the past year.
“The small but notable level of people watching TV programs via the Internet on regular TV sets suggests that the convergence of the two screens for mainstream audiences may finally be on the horizon,” said David Tice, VP and group account director at Knowledge Networks.
Research was conducted in November 2009 among 1,901 Internet users chosen based on a representative sample of the full U.S. population.
The survey also found 7% in the 13-54 group and 11% in the 18 to 34 group have used a TV set to watch streamed or downloaded video.