Hulu Plus Ups Cable Distribution Agreements5 May, 2015 By: Erik Gruenwedel
Hulu Plus is going where Netflix would like to: Cable TV.
The subscription streaming service May 5 announced it reached distribution agreements with five multichannel video programming distributors (MVPD), including Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest (WOW!).
Hulu Plus, which is co-owned by The Walt Disney Co., 21st Century Fox and Comcast, last week inked a similar deal with Cablevision enabling subscribers direct access (and billing) to the service through the set-top box. Mediacom May 4 announced a similar deal with Netflix.
MVPD’s growing acceptance of SVOD underscores rapidly changing market dynamics, including how consumers watch television. Netflix CEO Reed Hastings has long coveted direct access to pay-TV — a wish only a few domestic providers have granted, notably Dish Network.
No. 1 cabler Comcast heretofore has refused to consider the idea.
Hulu Plus offers full libraries of “Empire,” “South Park,” “CSI,” “Nashville” and current season programming from five of the six top broadcast networks, including FX, Fox, Adult Swim, Cartoon Network, NBC, ABC and TNT. Hulu also offers classic films from The Criterion Collection, as well as its own library of Hulu Originals.