Hulu Plus Tops 6 Million Subs30 Apr, 2014 By: Erik Gruenwedel
Hulu Plus, the subscription streaming service trailing Netflix and Amazon Prime Instant Video in subscribers, April 30 announced it has surpassed 6 million subs.
By comparison, Netflix ended the first quarter with 35.7 million domestic subs, while Amazon Prime reportedly has about 20 million subs. Hulu is co-owned by The Walt Disney Co., 21st Century Fox and Comcast.
Hulu Plus is now accessible on more than 400 million Internet-connected devices in the United States, including Xbox One, PlayStation 4, Chromecast and, most recently, Amazon’s new set-top box, Amazon Fire TV.
CEO Mike Hopkins, in a blog post, said redesigns of Roku and Wii-U streaming devices helped Hulu Plus up average-minutes-viewed by more than 30%.
This summer, Hulu will begin delivering select ad-supported TV episodes on mobile devices for free. Until now, viewers have been able to access Hulu’s free service only on the desktop. In addition, a next generation of the Hulu Plus iPhone app will bow this summer as well.
Cecily Strong of "Saturday Night Live" and Hulu Original Series “The Awesomes” hosted Hulu’s April 30 upfront introduction of original programming, which featured stars and creators from shows exclusive to Hulu and Hulu Plus, including Mindy Kaling of "The Mindy Project," Seth Meyers and Mike Shoemaker of "The Awesomes," Tyler Labine and cast of "Deadbeat,” Chris O'Dowd of "Moone Boy," Gillian Jacobs and Danny Pudi of "Community," and cast of "The Hotwives of Orlando."
Attendees at the April 30, 2014, Hulu Upfront presentation in New York City included (L-R) Peter Naylor, SVP of sales for Hulu; Cecily Strong of “SNL” and “The Awesomes”; Hulu CEO Mike Hopkins; and Craig Erwich, SVP and head of content.