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Hulu, Dailymotion Ink Streaming Deal

2 Mar, 2009 By: Erik Gruenwedel


Dailymotion, the network of independent file-sharing video Web sites, March 2 said it inked a distribution deal with Hulu.com, the streaming site co-founded by NBC Universal and News Corp.

In addition to licensed professional and independent content distributed via Dailymotion’s “funny,” “film and television,” “music” and “sports and extreme” channels, the agreement allows access to more than 40,000 videos from 130 content providers that make up Hulu's video library.

Dailymotion streams content via proprietary Videowall, Videozap or Jukebox downloaded video players.

The deal marks a reversal of sorts for Hulu, which last month pulled back select TV shows and other programming from third-party sites, including TV.com and Boxee.com, citing license restrictions from content holders.

Analysts and insiders viewed Hulu’s decision as a sign that the market for online repurposed content had become increasingly cutthroat and territorial.

Dailymotion believes Hulu’s well-known broadcast TV content will motivate users to also access its own lesser-known fare.

“In addition to the shows they already know and love, we'll help them find new favorites through our programmed-channel approach,” said Joy Marcus, general manager of New York-based Dailymotion.

Dailymotion tracked more than 44 million unique monthly viewers globally in January, according to comScore.


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