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Hulu Bows ‘AdZone’ for Super Bowl

16 Jan, 2014 By: Erik Gruenwedel

With Super Bowl XLVIII just weeks away (Feb. 2), Hulu.com Jan. 16 launched a link that allows viewers to watch and rate the game’s annual showcase of big-money TV ads — in real time.

Dubbed “AdZone,” the link allows viewers of the football game in New York between the NFC and AFC champions (to be determined Jan. 19) to view all of the commercials on a mobile phone, tablet or laptop, and then vote for the top Super Bowl ad of 2014.

The link, which is sponsored by Toyota, underscores Hulu’s penchant for ad-supported content. Co-owned by The Walt Disney Co., 21st Century Fox, and Comcast, Hulu (and Hulu Plus) regularly tops all online video destinations for the most ads (82.3) subjected upon viewers on a monthly basis.

Indeed, Hulu exposed its viewers to nearly 32% more ads in December than during the same period last year, according to comScore, which classifies video ads to include streaming-video advertising only and does not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Netflix and Amazon Prime Instant Video do not run ads with video streams.

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