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Hulu Adds HBO, Cinemax

6 Jul, 2017 By: Erik Gruenwedel

Hulu is offering subscribers direct access to HBO and Cinemax for additional fees.  The SVOD service is co-owned by Time Warner, corporate parent of HBO, which in turn owns Cinemax.

Hulu subs will access to HBO for an additional $14.99 — the same price as standalone service HBO Now. Cinemax is available for $9.99.

“With this important new partnership, fans can now watch ‘Game of Thrones’ live every Sunday, binge watch all six seasons of ‘The Sopranos’ or catch up on ‘Westworld’ alongside our live TV, sports, classic TV shows and Hulu originals — all without ever having to leave the Hulu app,” Tim Connolly, SVP, head of distribution and partnerships at Hulu, said in a statement.

Indeed, with “Thrones” reportedly one of the most-pirated TV programs, expanding the show’s digital access, in addition to HBO fare such as “Silicon Valley,” “Vice,” “Veep,” “Big Little Lies” and “Last Week Tonight With John Oliver,” aims to entice subs away from Netflix and Amazon Prime Video — both of which do not have HBO.

“We see [Hulu] as the perfect partner to help us fulfill our promise to HBO fans, bringing our unparalleled programming to audiences in the most sophisticated, convenient and innovative ways,” said Sofia Chang, EVP of worldwide digital distribution and home entertainment at HBO.

Additional HBO channels and related niche programming will be made available in the near future.

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