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HBO Nordic Launches Kids and Family OTT Video Service

3 Oct, 2017 By: Erik Gruenwedel

HBO Nordic, the Scandinavian-branded SVOD service, is launching Toonix, an over-the-top video service featuring content for children (up to 12 years of age) and their families.

Created by Turner EMEA (Europe, Middle East and Africa), which together with HBO is owned by Time Warner, Toonix is the result of a mandate by Time Warner CEO Jeff Bewkes that the media giant’s brands redouble efforts to cross-promote and market each other.

As a result, Toonix is offering content from Turner’s Cartoon Network Studios and Warner Bros. Animation, among other internal sources.

At launch, Toonix contains more than 2,000 localized TV episodes and movies available in Swedish, Danish, Norwegian and Finnish at no extra cost to HBO Nordic subs.

Updated content is added weekly, including “The Amazing World of Gumball,” “Lego Ninjago,” “Looney Tunes,” “The Powerpuff Girls,” “Adventure Time,” “Ben 10,” “Teen Titans Go!,” “Scooby-Doo” and “Tom and Jerry,” among other series.

The platform also includes live-action series targeting tweens, such as “Dance Academy,” and family movies Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium, among others.

“Thanks to our cooperation with Turner … HBO Nordic now provides subs a complete selection of series and films for the entire family,” Hervé Payan, CEO of HBO Europe, said in a statement.

Turner, under CEO John Martin, has expedited rollout of digital platforms such FilmStruck and Boomerang in the United States. With Time Warner’s $85 billion acquisition by AT&T in final regulation oversight, the media company can expect to up consumer-direct digital platforms.

“We are constantly seeking new ways to engage with our [customers] … across kids, news, movies, general entertainment and sports,” said Giorgio Stock, president of Turner EMEA.

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