Fullscreen Rebrands as Fullscreen Media, Divides into Three Divisions9 May, 2016 By: Erik Gruenwedel
Fullscreen Inc., operator of a $4.99 subscription streaming video service targeting the 13- to 30-year-old mobile audience, May 9 announced it is rebranding to Fullscreen Media. The restructured company comprises three divisions: Fullscreen Creator Network, Fullscreen Brandworks and Fullscreen Entertainment — the latter including the SVOD service.
Fullscreen, which is majority owned by Otter Media — a joint venture between AT&T and The Chernin Group — made the announcement at the NewFront presentation in New York. At the center of the presentation was Fullscreen Brandworks, which announced a partnership with Mattel and creation of “The Hot Wheels Network.”
Fullscreen original content includes “@SummerBreak,” the first branded series on Snapchat, and “Part of the Family,” a new community-driven influencer program targeting millennials.
Catalog TV programming includes “Dawson’s Creek” (Sony Pictures Television), “Saved by the Bell” (NBC Universal), “Suburgatory” (Warner Bros. Television), “Daria” (MTV) and “Happy Endings” (Sony), as well as movies Cruel Intentions and Can’t Hardly Wait (Sony Pictures); Summer Forever (Maker Studios & Relativity Digital); Man Up (Supergravity); Camp Takota (Rockstream) and Elliott Morgan: Premature (Supergravity).
“We placed a big bet early on that creators would become media channels in their own right. Today, we stand as a next generation media company transforming the way people watch and engage with content, serving creators, consumers and brands that share this vision,” founder and CEO George Strompolos said in a statement.