Ellen DeGeneres Launching Digital Network5 May, 2016 By: Erik Gruenwedel
Ellen DeGeneres loves social media. On May 4, the talk show host unveiled an online extension of her brand called Ellen Digital Network, which is a partnership with Warner Bros. Television.
The ad-supported network will combine components of “Ellentube,” launched in 2014 featuring video clips of her TV show; a YouTube page, which reportedly has about 16 million subscribers; “The Ellen DeGeneres Show” website; and other social media avenues.
The comedienne reportedly has more than 1.1 billion cross-platform views, according to an online survey cited by Deadline.com.
On Twitter, @TheEllenShow boasts more than 59 million followers, ranking as the No. 1 most-followed TV personality (and #7 on all of Twitter).
Ellen ranks as the No. 1 TV host on Facebook, with more than 24 million “likes” for the show’s official page at Facebook.com/ellentv and more than one billion video views to date.
On Instagram, @TheEllenShow ranks as the No. 1 TV show, with more than 28 million followers. On Snapchat, Ellen averages a million views per day. On Vine, Vine.co/Ellen has 3.5 million followers and nearly 340 million views to date.
DeGeneres, who made the announcement during the first week of NewFronts in New York, is collaborating with YouTube star Tyler Oakley and Snapchat stars Joshua Holz and Daniel Lara from “Damn Daniel” to create original content for both the Web and TV.
Programming will include TV show favorites “Epic or Fail” and “Dance Challenge,” a new animated show from Warner Bros. called “Ellen’s Pet Dish,” and user-generated content called #MadeByYou.
“I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices,” DeGeneres said in a statement.