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EasyJet Launching On-Board Streaming Video Service

4 Oct, 2017 By: Erik Gruenwedel



British budget airline EasyJet is testing an on-board entertainment system enabling passengers to stream movies and TV shows for free.

Partnering with Rakuten TV and on-board digital platform creator Immfly, EasyJet’s onboard tablet, dubbed Air Time, enables passengers to watch licensed movies, kids and family content from 20th Century Fox and Euronews, among other sources. The service, which also offers audio books and video games, will begin beta tests this fall on five flights.

“Air Time will allow us for the first time to offer customers in-flight entertainment in a way that replicates how they consume their media at home,” Andrew Middleton, EasyJet's ancillary revenue director, said in a statement.

While airlines have traditionally offered seat-back screens, Air Time will be accessible through user’s own device, which will connect to the onboard wireless network.

To ensure young viewers are protected, any age-restricted content will be clearly marked and users will be asked to confirm their age in order to view the content, the same way as many mainstream online streaming services.

TV titles include superhero series “Legion” and quirky comedy “Modern Family,” among others.

“We are confident Rakuten can bring strong value and create a high quality showcase of its services,” said Arjen van de Vall, president of Rakuten Europe.

Content will be available in English, German, French, Spanish and Italian. EasyJet operates domestic and international scheduled service via 820 routes in more than 30 countries.
 


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