E1 Relaunches Clips Site with Scavenger Hunt1 Apr, 2009 By: John Latchem
E1 Entertainment is hoping the lure of a cash reward will drive traffic to its relaunched clips Web site.
The company, formerly known as Koch Entertainment, has rebranded www.kochclips.com as www.E1clips.com and is running a scavenger hunt to promote awareness and usage of the site among the home entertainment industry.
The site offers information, including clips and trailers, about 20 upcoming E1 releases, ranging from feature films to documentaries to TV DVD product. E1 describes the site as a “Super Tool” — an array of material designed to assist buyers and merchandisers in their purchasing and promotion decisions.
To participate in the contest, visitors to www.E1clips.com should search among the clips accessible from the home page. One of the clips has the hidden message “You’ve Found the Qualifying Clip.” Windows Media Player is required to view the clips.
Those interested in playing need only send an e-mail with “E1 Clips Scavenger Hunt” in the subject line to email@example.com no later than Friday, April 10. The entry should include the participant’s name, company, street address, city, state, ZIP code, telephone number, e-mail address and the name of the clip with the qualifying message.
Five winning entries will each receive a $100 American Express gift card.
The contest is open to all members of the home video trade except employees of E1 Entertainment and distributed label personnel.
The scavenger hunt kicked off April 1 with an ad on Home Media Magazine’s daily e-newsletter. It is the first in a series of ongoing one-week-long campaigns, timed to the week prior to each month’s E1 Entertainment preorder date.