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DTVR: Western Europe to Reach 65 million SVOD Subs by 2022

24 Sep, 2017 By: Erik Gruenwedel

Netflix wants 100 million subscribers outside the United States. Western Europe might help the SVOD pioneer achieve its goal.

SVOD revenue in Western Europe is projected to reach 65 million subs by 2022 — with Netflix accounting for nearly 30 million subs, according to new data from Digital TV Research. Western Europe ended 2016 with nearly 34 million subs, and has added about 10.7 million subs this year.

Netflix will remain the largest SVOD platform, with an expected 29.61 million paying subscribers in 2022 — or 46% of the region’s total (down from a 55% share in 2016). Amazon Prime Video will be the second largest platform, with 15 million paying subs.

“These are gross SVOD subscriptions where one household can pay for more than one platform. Multiple SVOD subscriptions are already popular in Scandinavia and the United Kingdom,” Simon Murray, principal analyst at DTVR, said in a statement.

SVOD revenue is expected to top $6.5 billion, up from $2.8 billion in 2016. SVOD became the region’s largest OTT revenue source in 2016.

“SVOD subscriber growth will be much more modest in countries such as France, Italy and Spain. In fact, Sweden will have more SVOD subscribers than Spain in 2022, despite only having a quarter of the population,” Murray said.

By 2022, 37.1% of Western European TV households will subscribe to an SVOD platform; up from 19.7% at end-2016. This means that Germany, Italy, France and Spain will all still be under the regional average by 2022.

Separately, OTT TV episode and movie revenue for 18 Western European countries will reach $14.65 billion in 2022, more than double the $6.90 billion recorded in 2016. Revenue is expected to climb by $1.69 billion in 2017 alone.

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